USER EXPERIENCE RESEARCH + LEADERSHIP
Instagram Reels is a way to create and discover short, entertaining videos.
I worked at Instagram January 2021 - May 2022 as a Senior User Experience Researcher for Instagram Reels. My focus was on the creation of short-form videos. I helped the team make our video creation features easier to use, provide inspiration and education to users when they need it, and to launch new, expressive tools and effects. I led a usability research program that led to a major redesign of the video editing flow in which all editing actions were united on one screen which launched in April 2023 (press release).
We’re making it easier for you to edit your reels on Instagram by bringing together video clips, audio, stickers, and text on a unified editing screen. This makes it easier to align and time elements of your reel to the right moments in a more visual way.
Image credit: Meta